How to Grow your Email Marketing Subscriber Lists Submitted by Carla    Tuesday, 16 February 2010 [Pressportal.co.za] Email Marketing is a very effective way to speak directly to your customers and clients, ultimately driving engagement which increases leads and sales. But of course, in order for Email Marketing to be successful, targeted messages need to reach the right people. Part of what makes email marketing unique and so effective is its ability both to broadcast, and also to target individuals with personalised content simultaneously. Read more...   Use Google to increase your website’s ROI Submitted by Carla    Friday, 06 November 2009 [Pressportal.co.za] In May 2009 Google reported 239-million searches per day. How can you ensure that some of that traffic reaches your website? The answer lies in search engine marketing (SEM). Read more...   McCann Worldgroup SA assists micro enterprises Submitted by Adilia Teixeira    Monday, 05 October 2009 [Pressportal.co.za] South African micro entrepreneurs in the communications industry now have an opportunity to fast track their businesses to the next level by entering the McCann Worldgroup SA enterprise development initiative, ‘The Kiln’ which was launched early in October. Read more...   Qeep and ZestADZ partner up for mobile advertising in South Africa Submitted by Stefanie Merten    Thursday, 20 August 2009 [Pressportal.co.za] Qeep and ZestADZ have signed an extensive partnership for mobile advertising in South Africa Read more...   Gullan&Gullan launches international success story – Women’s Health magazine Submitted by Lebo Maphosa    Thursday, 30 July 2009 [Pressportal.co.za] Gullan&Gullan collaborated with Touchline Media’s marketing and publicity team to ensure that the launch of the Women’s Health magazine is a success in South Africa. Read more...   Prompt Research Insights Launches ADGist™ for measuring print and billboard ad effectiveness Submitted by Lindiwe Matlali    Wednesday, 29 July 2009 [Pressportal.co.za] ADGist™ measures the effectiveness of print and billboards in a single glance. It’s a more realistic way to test ad effectiveness since most print and billboards get only a single glance when a person is flipping through a magazine or driving on the road. It is often thought that all the money spent on the majority of ads that people don’t pay much attention to is wasted, but is this really the case? ADGist™ assesses that. Read more...   Paperjet Print, 1 Year Birthday Specials Submitted by GEM    Tuesday, 28 July 2009 [Pressportal.co.za] Paperjet Print - Birthday Printing Special Deals. Read more...   Don’t lose your voice in the cool economic climate Submitted by Ronelle    Wednesday, 15 July 2009 [Pressportal.co.za] Communication is what connects you with your customers, staff and other stakeholders, so it should stay high on the priority list in an economic downturn says Ronelle Bester, MD of Red Ribbon Communications. Read more...   Employee engagement: Are you ready? Submitted by Dylan Balkind    Thursday, 09 July 2009 [Pressportal.co.za] icandi COMMUNICATIONS recently partnered with Melcrum, a leading UK based internal communication research and training organisation, as a sponsor at the Melcrum Corporate Communication Management Summit held in Rosebank in early June. Read more...   The Power of Paid Search Marketing Submitted by Carla    Monday, 25 May 2009 [Pressportal.co.za] PPC and SEO are the elements that comprise search marketing, and if the correct synergy is achieved, the two prove to be powerful marketing tools. Read more...

More... Top tips for marketing your small or medium business Wineries maximise marketing in tough times via web Creating usable images for the media. South Africa - First R1,000,000 homepage has launched GolfPulse Introduces unique advertsing opportunities Interest Rate cut saves consumers When free means making your ad spend work harder The Creative Director and like - by the mountain bru Net-workingwomen The Importance of Social Media in Online Marketing SA Men - The essential online magazine for men, also on Facebook ‘Amorphous Direct’ launches, encouraging marketers to pull out their yardsticks longtail appointed Digital Partner for Holiday Inn Sandton Get your Employer Brand into Shape Freelancers for Africa – Unused and Unloved Join the Plain Language Movement Earn Money with the Mantality.co.za Affiliate Program Web Strategy is Key to ROI Web Strategy is Key to ROI O’MAGE LTD & JACK MORTON FORM PARTNERSHIP Help with writing and editing company documents with Marion Scher Cracking online marketing with Koederman AlterSage - Success through Knowledge Sharing Learn to manage your marketing assets better with USB-ED programme Refining a Brilliant Idea longtail celebrates new Social Media site Grey Group Africa Appoints New CEO New Public Relations Concept in South Africa Now is the time for all good writers Workshop on writing for the media Industrial Marketing Workshop Public Relations Writing Skills Course Small Business entrepreneur and marketing workshops Web Project Management course to be run by digital strategy firm Britefire. SMS Surveys Net-workingwomen Top Notch PR and Event Workshops From P and P Content in 2008 Under the Radar … marching north Updated industrial reports now out The Wedding Page, progressive wedding resource listing

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